Author Archives: Luiza Libardi

How to customize your e-commerce store’s emails

Emails are powerful marketing tools because they are very personal. Every email sent to a potential or current customer lands directly in his pocket. Each message sent by your store can be considered a marketing piece. Even your store’s automatic emails, such as order confirmations, account creation or password reminders, can work to encourage customer…

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What you need to know about the latest Authorize.net updates

Authorize.net has completed some important upgrades on the way online stores transfer payment information to their data centers. On a practical level, this means that their subdomain has changed from “secure” to “secure2.” At this point the change is optional but is highly recommended by Authorize.net as it will provide merchants with a superior level…

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