If you haven’t already heard, Facebook recently launched an early beta version of its new search engine Facebook Graph Search. Graph Search will prove to be one of the most significant launches of social media’s history. Facebook Graph Search is a search engine contained within Facebook that allows users to search for anything and everything…
Read moreCopywriting Tricks to Improve Your Ecommerce Content
You can’t escape copywriting… even as an Ecommerce store site owner. Typical Ecommerce sites may not include pages and pages of copy like other sites, but every word still counts. Great copywriting is an essential component of a successful Ecommerce marketing campaign. Unfortunately, too many Ecommerce sites fail to make an impact with their copywriting…
Read moreThe Advantages of Responsive Design for Mobile Ecommerce Sites
In continuation of last week’s post on responsive design, I wanted to further discuss why responsive design has become so popular for Ecommerce sites. Though in its infancy as far as technology goes, it has paved the way for more valuable customer experiences, increased conversions and more money in the pockets of those who utilize…
Read moreWhy Responsive Design is Essential for the Mobile Ecommerce Experience
Smartphones, tablets, mobile devices—they have dominated the marketplace and their usage continues to increase at an exponential rate. Hundreds of millions of people in America alone use mobile devices and this number skyrockets with every country added to the list. Mobile access is so popular because users want fast, portable solutions that only these devices…
Read moreHow to Use Ecommerce Video Marketing to Increase Sales – Part 2
In Part 1 of this two-part article series, we discussed why videos are beneficial to an Ecommerce store’s marketing strategy. In today’s post, I will feature some of the different videos you can create to encourage engagement, increase traffic and conversions, and expand brand awareness. Note: YouTube is not just a video viewing, sharing and…
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