Author Archives: Smita Ramphul

5 Features to Consider When Selecting An E-Commerce Platform for Your Online Store

e-commerce platform

According to Satista, e-commerce is projected to generate approximately 653 billion US dollars in global retail sales in 2018. Since an increasing number of entrepreneurs are turning to online businesses rather than investing in their more capital-intensive brick-and-mortar counterparts, partly as a result of such promising estimates, choosing a suitable e-commerce platform has become one […]

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E-Commerce Trends for 2018

E-Commerce Trends for 2018

According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain […]

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E-Commerce Strategies To Increase Holiday Sales

E-Commerce Strategies To Increase Holiday Sales

While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to […]

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