Author Archives: Smita Ramphul

Where to Start Advertising Your E-Commerce Business

Where to Start Advertising Your E-Commerce Business

With the multitude of options available today, it’s no wonder that many e-commerce business owners are confused about where to start advertising their online store. From Google to Facebook, Bing, LinkedIn, Twitter, Instagram, and much more, it seems like the list of available platforms is never-ending. On top of that, each platform has several different […]

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Why Is Walmart Acquiring E-Commerce Businesses?

Why Is Walmart Acquiring E-Commerce Businesses

Starting with the $3.3 billion acquisition of Jet.com, a direct competitor to Amazon.com, brick-and-mortar giant Walmart has been buying up e-commerce businesses at a record pace. Among its recent acquisitions are companies such as ModCloth and Bonobos, two trendy e-commerce start-ups whose offerings would look shockingly incongruous among the rows of cheap, mass-produced items that […]

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5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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The Importance of Logo Design

The Importance of Logo Design

Whether they’re on billboards, banner ads, or television commercials, we all instantly recognize them: Nike’s iconic swoosh, McDonald’s golden arches, or Starbucks’ doubled-tailed mermaid. Logos are the visual embodiment of a company, and they are an essential element in conveying a business’ brand identity such as its personality, values, and culture. Here are four reasons […]

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