An Introduction to Conversion Rates
If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better. The success of your endeavor depends on getting people who come to your…
Usability Test Step 5: Performing The Usability Test
You have brainstormed your objectives, chosen your participants, designed your test, and conducted a run-thr0ugh. The day of your actual test has finally arrived. Soon you will have all the data about the usefulness of your website you can handle. Giving The…
FedEx Announces Official Retirement Date for Ship Manager API
I've got good and bad news. We told you before that FedEx is planning to retire their Ship Manager API (Direct Connect) and require all customers to migrate to the new Web Services API. Now they have said that date will be…
Usability Test Steps 3 and 4: Designing and rehearsing the tasks
The tasks of a usability test determine what is being measured in the experiment. The objective of each task is to provide the participant with some background information for why the task is being performed. It is important that the tasks are…
Usability Test Step 2: Recruit Participants
Once the objectives of a usability test have been set, it is time to recruit the participants for the study. The golden rule of recruiting for this type of study is to recruit people who will actually be using your designs, such…