When people talk to me about their websites, or internet marketing in general, one of the biggest questions I get is “How do I get more visitors to become buyers?” or more simply, “How do I get more sales from my site?”. The answer of course, is all about the conversion rate. The inevitable follow-up…
Read moreMonthly Archives: January 2011
How To Use Split Testing To Raise Conversion Rates
What is Split Testing? Split-testing (Also known as A/B testing) is a statistical tool for measuring the effects of slight variations to a page on your website. It is great for driving continuous improvement, and raising your conversion rate. You basically present two slightly different versions of your web page to your visitors, and track…
Read moreDesigning Your Website For Higher Conversion
There are literally thousands of ways to improve your website and thus achieve higher conversions. To list them all would not only take up a huge amount of space, but invariably something would still be left off of the list. So let’s keep it simple. I want to offer you a few things to keep…
Read moreHow To Determine Your Website’s Conversion Rate
It is helpful to know not only how many visitors are coming to your site, but also how many of them are actually doing what you want them to once they are there. Knowing how many visitors you have to your site is important, but knowing how many of those visitors are buying products, or…
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