If you take the time to look around it’s very easy to see that our society is consumed by social media technology. While there’s no denying that it plays a huge role in our lives, e-commerce is changing and it is worth exploring more in-depth how these social platforms have the ability to engage and…
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Why Should Your Website Feature Your Company’s Social Media?
Online businesses of all sizes need to utilize the power of social media any chance they get. Whether they use Facebook to communicate to their followers about new products, Twitter to tweet upcoming events, or Snapchat to share a behind-the-scenes story, social media is a powerful way for businesses to build their online community. How…
Read more3 trends that are already dominating e-commerce in 2017
Now that e-commerce is on the rise, retail is on a downward slope, but what can e-commerce stores offer customers that brick and mortar stores can’t? Of course, consumers have 24/7 access to products and it’s faster for them to browse, but in 2017, e-commerce stores have taken steps to ensure they remain even more…
Read moreWhat Facebook’s New Video Ad Format Means For E-Commerce Sites
Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…
Read moreWant to rank more highly on Google? Searchmetrics shows you how
New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following…
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