Tag Archives: social media

What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to […]

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Want to rank more highly on Google? Searchmetrics shows you how

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following […]

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Why social media sites are struggling as e-commerce platforms

Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites. […]

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Instagram changes could benefit e-commerce businesses

Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this […]

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