If you’re not using your smartphone to shop online, or at least browse, then you’re part of the minority. According to data from Google, four out of five smartphone owners used their phone to shop in 2015. Google has something called an experimental index – which is all the information pulled together from highly popular…
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Everything you need to know about Google Penguin
What is it? Google launched the Penguin Update in April 2012 in a bid to catch websites spamming their search results. For example, sites that buy links to boost their Google ranking were flagged. Typically, Penguin updates happen fairly infrequently, with some updates having happened years apart – (the last update, Penguin 3.0, was in…
Read moreGoogle’s Mobile-geddon makes responsiveness vital for ecommerce
You may have seen our post about Google’s recent mobile-friendly label. We explained that when you use your mobile device to search on Google, you will see a label next to the search results identifying which sites are responsive. It turns out that the label was just the start of a much bigger change: a…
Read moreGoogle’s New Mobile Friendly Label
Internet browsing on a mobile phone is becoming increasingly popular. However, such browsing can be annoying when you try to navigate through a website that isn’t optimized to be viewed on smaller devices. The text is too small, and too much scrolling and swiping is needed before you actually find what you want. Furthermore, websites…
Read moreHow to SEO Your Ecommerce Home Page
Google’s latest Penguin and Panda updates have webmasters in a frenzy. They are afraid to apply search engine optimization techniques, yet they know they must do something to entice Google to rank their sites. What to do? We will never know Google’s exact algorithms so any strategy you implement may or may not produce positive…
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