Author Archives: Jeff Lew

About Jeff Lew

Numinix was founded in 2006 by Jeff Lew. Jeff is the CEO and President here at Numinix. His areas of expertise cover all aspects of web development from design to coding and marketing to search engine optimization. Jeff is a graduate of the University of British Columbia with a BA in Psychology. He also attended the British Columbia Institute of Technology specializing in project management and web development, his true passion. While computers and web development are definitely big parts of Jeff's life, he also enjoys playing many sports including long distance running, cycling, soccer, and tennis. He also loves to travel and experience new cultures. Jeff strongly believes in open source software and that the key to success on the web is giving customers what they want. As a result, he has made Numinix one of the most popular sources of free plugins for Zen Cart. That, along with the vast amount of free information in this blog, makes Numinix a company that members of the Zen Cart community can look to for help and guidance in the vast world of web development.

WooCommerce Product Feed Optimization for Google Merchant Center: Fix Variants, GTINs, and Shipping Data Before Peak Sales Season

Posted on Jun 3, 2026 by Jeff Lew

This post explains how WooCommerce store owners can optimize product feeds for Google Merchant Center by fixing common issues like variants, GTINs, shipping data, and catalog structure. It emphasizes that clean, accurate feed management is essential for improving visibility, reducing disapprovals, and preparing for peak sales season.

Is Magento Still Relevant in 2026? A Practical Guide for eCommerce Businesses in Montreal

Posted on May 5, 2026 by Jeff Lew

Magento (Adobe Commerce) remains a viable choice in 2026 for Montreal eCommerce businesses that require control, complex catalog management, and deep customization. The post explains when to optimize an existing Magento store versus when a migration makes more sense, highlighting costs, headless/PWA options, SEO, and the value of local expertise.

Mastering Shopify Market Expansion: Custom App Development for French Ecommerce

Posted on Mar 9, 2026 by Jeff Lew

Finger navigating Instagram app on a smartphone screen with colorful blurred background.

Expanding a Shopify store into France requires more than translation. Custom Shopify apps that handle TVA, Carte Bancaire, French carrier integrations, GDPR consent, and performance/SEO optimizations are essential to deliver compliant, high-converting local experiences.

Unlocking WooCommerce’s Potential: A Guide to Custom Plugin Development for Vancouver Ecommerce Businesses

Posted on Feb 11, 2026 by Jeff Lew

Downtown Vancouver skyline for ecommerce businesses

This guide explains how Vancouver ecommerce businesses can unlock WooCommerce’s full potential through custom plugin development—addressing local tax and payment requirements, improving workflows, and enabling global localization. It also covers choosing the right Vancouver-focused development partner and maintaining plugins for long-term compatibility and growth.

Mastering Multi-Channel Ecommerce: Custom WooCommerce Integrations for Vancouver Businesses

Posted on Oct 26, 2025 by Jeff Lew

Custom WooCommerce integrations help Vancouver businesses unify product data, inventory, orders, and payments across marketplaces and social channels, reducing fulfillment errors and boosting sales through real-time syncing and automated workflows.