Author Archives: Jeff Lew

About Jeff Lew

Numinix was founded in 2006 by Jeff Lew. Jeff is the CEO and President here at Numinix. His areas of expertise cover all aspects of web development from design to coding and marketing to search engine optimization. Jeff is a graduate of the University of British Columbia with a BA in Psychology. He also attended the British Columbia Institute of Technology specializing in project management and web development, his true passion. While computers and web development are definitely big parts of Jeff's life, he also enjoys playing many sports including long distance running, cycling, soccer, and tennis. He also loves to travel and experience new cultures. Jeff strongly believes in open source software and that the key to success on the web is giving customers what they want. As a result, he has made Numinix one of the most popular sources of free plugins for Zen Cart. That, along with the vast amount of free information in this blog, makes Numinix a company that members of the Zen Cart community can look to for help and guidance in the vast world of web development.

WordPress Interactivity API for Ecommerce UX: Faster Filters, Mini-Carts, and Product Finders Without Bloated Scripts

Posted on Jul 2, 2026 by Jeff Lew

Close-up of a bee pollinating a vivid purple flower, showcasing macro photography details.

The WordPress Interactivity API offers a native, lightweight way to build faster ecommerce experiences like instant filters, mini-carts, product finders, and wishlist updates without relying on bloated JavaScript frameworks. For WooCommerce and block-theme stores, it can improve performance, Core Web Vitals, and conversion-focused UX while reducing plugin conflicts.

Server-Side Tracking for Shopify and WooCommerce: Recover GA4 Revenue Signals Without Breaking Consent

Posted on Jun 16, 2026 by Jeff Lew

Server-side tracking helps Shopify and WooCommerce stores recover more accurate GA4 revenue signals by reducing data loss from browser privacy changes, ad blockers, and consent restrictions. The post explains how ecommerce teams can improve attribution, avoid duplicate purchases, and stay privacy-compliant while tracking key conversion events.

Adobe Commerce Edge Delivery Services: What Magento Merchants Need Before a Faster Front End Pays Off

Posted on Jun 16, 2026 by Jeff Lew

Adobe Commerce Edge Delivery Services offers Magento merchants a faster, more flexible front end, but the real payoff depends on careful planning around SEO, checkout integrity, content workflows, and platform compatibility. This post outlines the key benchmarks, integration checks, and phased rollout strategy needed to modernize without disrupting core eCommerce operations.

WooCommerce Product Feed Optimization for Google Merchant Center: Fix Variants, GTINs, and Shipping Data Before Peak Sales Season

Posted on Jun 3, 2026 by Jeff Lew

This post explains how WooCommerce store owners can optimize product feeds for Google Merchant Center by fixing common issues like variants, GTINs, shipping data, and catalog structure. It emphasizes that clean, accurate feed management is essential for improving visibility, reducing disapprovals, and preparing for peak sales season.

Is Magento Still Relevant in 2026? A Practical Guide for eCommerce Businesses in Montreal

Posted on May 5, 2026 by Jeff Lew

Magento (Adobe Commerce) remains a viable choice in 2026 for Montreal eCommerce businesses that require control, complex catalog management, and deep customization. The post explains when to optimize an existing Magento store versus when a migration makes more sense, highlighting costs, headless/PWA options, SEO, and the value of local expertise.