“Watch out for falling prices at XYZ Company!” Have you ever heard of a similar slogan before? What do you make of it? Let me give you my perception of price slashing, and how it affects your brand from a website usability perspective. Let’s look at the above example of falling prices. One observation that…
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Increase Website Usability to Decrease Visitor “Lose-Ability”
Have you ever had your website evaluated for usability? If you haven’t, you should. That is because a usability review will provide invaluable information that will tell you what you need to do for website improvement. A good usability review should indicate key problems with your website, and provide suggestions for improvement. Keep in mind…
Read more“Bait and Switch” Will Not Make You Successful and Rich
Have you ever been told you were going to receive something, and then actually received a sub-par product or service that was nothing like what you were promised? Well I have…and I felt seriously let down. This type of situation often happens when the deal sounds too good to be true. When it comes down…
Read moreIs Your Brand Sold “Above the Fold”?
Have you ever read a newspaper, and noticed the headline on the front page? Of course — that is because the main story is shown across the front and center, where the maximum exposure is. This is so it grabs the reader’s attention. An important news story will not be placed in fine print, on…
Read moreHeat Maps are like Venus Fly Traps: They Catch Eyes
First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
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