Website owners: Do you use a feedback form versus providing a contact email? Do you provide a contact email for feedback at all? A feedback form can serve its purpose, if done correctly. However, if your website feedback form has glitches or errors, it can frustrate website visitors and turn some away. The same is…
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The First Glance Gives a Fighting Chance
Have you ever been on a website, and scratched your head in confusion? One of the first questions I address when evaluating a website for a usability review is this: View the website for 5-15 sec. Can you tell what the website is about? If the answer to that question is no, there is a…
Read moreCalls to Action Gain User Satisfaction
Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
Read moreWebsite Usability Depends on Website ‘Cruise-Ability’
Did you know that poor navigation is one of the top reasons that a visitor will leave a website? A Harris Interactive survey* found that 40% of online shoppers experienced problems with website navigation. Of these people that experience problems with navigation – 42% said they either left the online transaction before completion, or went…
Read moreWebsite Usability and SEO Go Hand-in-Hand
Anyone who is launching an online business campaign with a brand new website needs to know: Website Usability and Search Engine Optimization (SEO) are the two essential elements that every website needs for ensured success. If you already happen to be knowledgeable on the two aforementioned subjects, then you are already ahead of the game….
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