Last Updated on Aug 26, 2025 by Nurul Afsar
When managing a WordPress website, there are many situations where duplicating a page can save you time and effort. Rather than recreating layouts from the ground up, duplication allows you to copy an existing design and simply update the content. This is particularly useful for landing pages, service pages, or campaigns that share the same structure but require different messaging.
It also provides a safe way to test changes without risking your original work. By duplicating a page, you can experiment with new layouts, plugins, or calls-to-action while keeping the original version intact. For marketers and developers, this makes A/B testing and design updates far easier.
Overall, duplicating a page is a simple but powerful way to improve workflow and maintain consistency across your WordPress site.
Why Duplicate a Page in WordPress?
Duplicating a page is particularly useful when:
- You want to create multiple landing pages with similar layouts but different content.
- You are redesigning a page and need a backup version to test changes without affecting the live site.
- You want to maintain consistent formatting across multiple pages.
Instead of recreating a layout from scratch, duplicating ensures accuracy and saves time.
Method 1: Duplicate a Page Using a Plugin
The simplest method is to use a plugin specifically designed for duplication. Popular options include:
Duplicate Page – A lightweight plugin that adds a “Duplicate” option to your page list.
Yoast Duplicate Post – Allows duplication of both posts and pages with advanced settings for roles, templates, and customization.
Steps:
Install and activate the plugin of your choice.
Go to Pages → All Pages in your WordPress dashboard.
Hover over the page you want to copy and click Duplicate (or “Clone,” depending on the plugin).
A draft copy will be created, which you can edit and publish as needed.
Method 2: Duplicate a Page with the Block Editor (Manual Copy)
If you prefer not to install additional plugins, you can manually copy the content using the WordPress Block Editor.
Steps:
- Open the page you want to duplicate in the editor.
- Click the three-dot menu (⋮) in the top-right corner and select Copy All Blocks.
- Create a new page by going to Pages → Add New.
- Paste the copied blocks into the new editor window.
- Adjust the title, URL slug, and settings before publishing.
This method works well for simple pages but may not preserve advanced customizations, SEO settings, or page templates.
Method 3: Duplicate Pages in Page Builder Plugins
If your website uses a page builder like Elementor, WPBakery, or Divi, each comes with its own built-in duplication tools.
- Elementor: Right-click on a section or page and select Duplicate. Entire pages can be saved as templates and reused.
- Divi: Use the Duplicate option directly within the builder interface.
- WPBakery: Offers a “Copy/Paste” and “Clone” feature for rows and pages.
These builder-specific tools often provide more reliable duplication since they preserve all design elements.
Best Practices When Duplicating a Page
- Update the URL slug: Avoid duplicate URLs to maintain proper site structure.
- Adjust metadata and SEO settings: Ensure the duplicate page has unique meta titles and descriptions.
- Proof content carefully: While the layout may be the same, make sure the new copy reflects your intended message.
- Review internal links: Check that links within the duplicated page still make sense in its new context.
Duplicating a page in WordPress is straightforward and can save time and improve workflow efficiency. Whether you use a plugin, manual copy-and-paste, or page builder tools, always remember to update the content and SEO details to avoid duplication issues.
Mastering this simple process for businesses managing multiple pages and campaigns ensures smoother website operations and consistent design across your digital presence.