There are literally thousands of ways to improve your website and thus achieve higher conversions. To list them all would not only take up a huge amount of space, but invariably something would still be left off of the list. So let’s keep it simple. I want to offer you a few things to keep…
Read moreHow To Determine Your Website’s Conversion Rate
It is helpful to know not only how many visitors are coming to your site, but also how many of them are actually doing what you want them to once they are there. Knowing how many visitors you have to your site is important, but knowing how many of those visitors are buying products, or…
Read moreConversion Rate Optimization: The Perfect Marriage of Art and Science
Now that you know what a conversion rate is, it is time to learn a little about Conversion Rate Optimization. CRO is defined by Wikipedia as “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” We all know that we can have…
Read moreAn Introduction to Conversion Rates
If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better. The success of your endeavor depends on getting people who come to your website to stick around and actually use it. It doesn’t matter if you…
Read moreUsability Test Step 5: Performing The Usability Test
You have brainstormed your objectives, chosen your participants, designed your test, and conducted a run-thr0ugh. The day of your actual test has finally arrived. Soon you will have all the data about the usefulness of your website you can handle. Giving The Test Welcome – Be sure to make everyone feel at ease. Also make…
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