Category Archives: Marketing Strategies

Here’s Why Every E-Commerce Site Should Offer A Live Chat Service

Online stores are always open. Online stores don’t get crowded. Online stores don’t have long check out lines. These are just some of the reasons online shopping is so great, but the main disadvantage facing customers is their inability to have their questions answered in real time… by real people. To avoid inevitable bounce rates,…

Read more

Here’s Why Video Is Essential For E-Commerce Marketing

Online shopping, internet purchases and e-commerce concept, modern mobile phone with buy button on the screen and shopping cart full of package boxes on computer laptop keyboard

The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can’t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. Video gives customers a more holistic buying experience, and since 49%…

Read more

What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…

Read more

How to sell to wholesalers as an e-commerce store

If you’re an e-commerce business which sells to customers, a great way to boost your brand awareness and enter new markets is by opening your online store to wholesale customers. In other words, selling to other businesses. Other advantages of selling to wholesale include acquiring new customers and promoting your products. Here are our top…

Read more