Category Archives: Marketing Strategies

4 E-commerce Content Marketing Trends for 2017

Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…

Read more

The importance of offline marketing for an ecommerce website

Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…

Read more

4 steps to build your e-commerce website globally

With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America, with e-commerce sales expected to reach $423.34 billion in 2016, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch…

Read more

What does Google’s Mobile-first Index mean for E-commerce Businesses?

a person using their mobile phone next to a keyboard and a cup of coffee

If you’re not using your smartphone to shop online, or at least browse, then you’re part of the minority. According to data from Google, four out of five smartphone owners used their phone to shop in 2015. Google has something called an experimental index – which is all the information pulled together from highly popular…

Read more

What does Artificial Intelligence mean for future of ecommerce?

With millions of consumers now choosing the ease-of-use and accessibility of the ecommerce experience over in store shopping, ecommerce stores are becoming increasingly popular. With this popularity comes a need to stand out from other ecommerce stores, and Artificial Intelligence (AI) may be the key. Much has been said about the implications of AI, particularly…

Read more