As a first-time e-commerce owner, one of the earliest things you will need to decide is whether you want to build a personal brand or a business brand. Although both avenues have their own lists of advantages and disadvantages, it is important to focus your attention on the one that can benefit your company the…
Read moreCategory Archives: Relationship Marketing
What Is Relationship Marketing?
Marketing is all about selling your product or service to potential customers. Before you make any sales you need to know who your customers are. Demographic characteristics, such as age, sex and occupation, are always good ways to target consumers. Once your consumer market has a more narrow focus, you must then learn about their…
Read more