Author Archives: Alex Wilks

Tips to running a successful e-commerce business

running an e-commerce business

Many entrepreneurs start an e-commerce business in order to allow them to live the lifestyle they’ve always wanted, while others choose to be their own boss simply because they find incredible value in the product or service that they’re selling. Wherever your motivation resides, it is important to understand that successful e-commerce businesses take time…

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E-commerce: What to consider when selling online in Canada

selling online in Canada

If you’re a first-time e-commerce business owner it’s important to know what rules you’ll need to comply with, both the provincial and territorial regulations, in the area that you are conducting business. Your physical address is not the only region that needs to be considered. You’ll also need to be responsible for meeting the requirements…

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How is the success of an e-commerce business measured?

e-commerce blog

There are many avenues that determine how successful an e-commerce business is. Whether you verify your company’s success based on gross revenue, or you discover that you have developed quite the following over a short period of time, successful e-commerce businesses have the ability to sustain retailer confidence, manage their social media platforms and measure…

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How to retarget your page to appeal to Millennial shoppers

selling to millennial shoppers

Every generation responds to different visual tactics, so what may have worked in the past for Generation X or the Baby Boomers probably won’t suffice when your selling to Millennial shoppers through your e-commerce page. Anyone born between 1981 and 1996 is considered to be the Millennial generation — an era that has grown up…

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