Author Archives: Alex Wilks

3 ways to reduce your website’s page weight

Zen Cart speed optimization

Slow websites harm e-commerce revenue and to make things worse, having sluggish load times leads to many less-than-stellar performance issues. Most business pages nowadays include various HTML, CSS and JavaScript files, images, videos, and fonts, so with all these features slowing down the load pace, consumers will have no problem shifting their focus to a…

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How to prepare your e-commerce site for any major holidays

e-commerce web deveopment

Once the hustle and bustle of the festive season is behind you, it doesn’t mean that it’s time to kick back and relax as a business owner. In fact, the first few months of a new year can be put to better use by strategically orchestrating some much-needed e-commerce web development upgrades. So, if you…

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How to upgrade your website to lure in millennials

Millennial shoppers are slowly becoming the largest demographic which means that it’s more important than ever before for e-commerce brands and businesses to future-proof their online stores to appeal to the demands of this generational cohort. So, since technologies are rapidly changing and the web development industry is relative to maintaining a successful online business,…

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3 ways that you can reduce shopping cart abandonment

web development plugins

If you want to increase conversions on your e-commerce website, you’ll want to take a behind the scenes look at the user experience you provide to your visitors. While it can sometimes be difficult to coax shoppers to proceed to the checkout page, there’s a whole different set of complications to consider that may be…

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Common mistakes across mobile e-commerce sites

Zen Cart web development

The world of e-commerce heavily relies on mobile technology to sell products and services online which means that you should invest in easy-to-navigate development. After all, your customers deserve to browse freely on their smartphones and have access to all the information they need wherever they go. So, to keep your potential shoppers interested, avoid…

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