Category Archives: Web Development

Four e-commerce success stories you can learn from

It’s no secret that the e-commerce industry is booming right now, and in order to stay ahead of competition, e-commerce businesses need to be fast-thinking and innovative. Have a read of what these four e-commerce companies did to stand out and grow their businesses, you might just learn a lot from them. Hello Matcha Shopify’s…

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Why social media sites are struggling as e-commerce platforms

Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….

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4 E-commerce Content Marketing Trends for 2017

Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…

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Instagram changes could benefit e-commerce businesses

Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…

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