At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to…
Read moreAuthor Archives: Benedict Daswani
An Introduction to E-Commerce Metrics
Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of…
Read moreHow to Use Coupons and Discounts Effectively
As an e-business owner, using coupons and discounts is an excellent tool to help your site increase its conversion rates and create an upturn in customer loyalty. But, as you would expect with any investment, it’s not efficacious to just randomly put some of your products on sale and hope for the best. There’s a…
Read moreShould You Accept Cryptocurrencies on Your E-Commerce Site?
These days, it seems like everyone knows at least one person involved in cryptocurrency. Maybe you even are one of those people. Regardless, for the owners of online businesses, there is now the question of whether or not one should accept cryptocurrencies as payment. It’s not necessarily a simple proposition. There are favorable and unfavorable…
Read moreGoogle’s Mobile-First Indexing
After eighteen months of testing and fine-tuning, Google has just announced that they are ready to start bringing out mobile-first indexing. The change has been a long time coming. It was in November of 2016 that Google first declared they would be altering the way their ever-popular search engine operated. Over a year later, in…
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