Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….
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4 E-commerce Content Marketing Trends for 2017
Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…
Read moreInstagram changes could benefit e-commerce businesses
Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…
Read moreAmazon Go may change the way we shop
If you’re someone that hates line-ups, Amazon’s latest app may be the answer to all of your prayers. The ecommerce giant is aiming to cut out checkout lines at the grocery store with ‘Amazon Go’, a new technology that charges customers for items they purchase as they walk out the door. This new app has…
Read moreThe importance of offline marketing for an ecommerce website
Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…
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