The web is a virtual tornado which moves at lightning speed carrying with it new technology, trends and marketing strategies. Because of the speed at which the internet moves, business owners fail to jump in because they fear they will be swallowed up by their competition or simply because they do not know where to…
Read moreAuthor Archives: Jenna Scaglione
Google Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
Read moreEcommerce is a Buyer’s Market – Why are You Still Selling?
Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller’s to a buyer’s market and…
Read moreGoogle’s +1 and The Rise of Social Search – Are you Ready?
Google has done it again. They are dedicated and will not stop until they provide searchers with the most valuable websites and remove all bias of website owners. Ten years ago, webmasters were hiding keywords on their site to boost their rankings. Fast forward ten years and Google is not only refusing to tolerate “spammy”…
Read moreWhat eCommerce and Killing Elephants have in Common
The internet was ablaze this week with the reaction to Bob Parsons, CEO of Godaddy, and his controversial video blog post. Parsons uploaded a personal video where he was elephant hunting with his crew. Apparently, Parsons was helping village farmers by killing the elephants that were damaging sorghum fields in Zimbabwe. The video went viral…
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