This summer should prove to be another big one as it relates to Google and its constant shifting of the algorithms. Who can forget one year ago when the entire web was lamenting over the effects of Google Penguin? The resulting effects are still being felt and some webmasters have completely closed up shop as…
Read moreCreating a Great Customer Experience 101
It’s all too easy to get caught up in the day-to-day tasks of owning and operating an Ecommerce store. Order fulfillment, emails, sales, inventory, dropshipping and more can overwhelm your every day and cause you to put aside some mundane, yet crucial strategies. This can become a problem if your regular, daily tasks overshadow one…
Read moreAn Ecommerce Copywriting Tip that Boosts Sales Immediately
Copywriting encompasses many facets of Ecommerce marketing, from product descriptions and subscriber emails to landing pages and Pay-per-click ads. Grasping basic copywriting techniques will enhance your copy, which will increase conversions, sales and eventually overall profits. There are hundreds of copywriting tips and tricks, but for the sake of brevity, I will list one of…
Read moreThe Hidden Profit Opportunities Behind an Ecommerce Email List
Customer emails are just for purchase and shipping confirmations, right? Not exactly. If you are limiting your subscriber messages to only confirmation emails and abandoned carts, you may be missing out on potential sales and increased profits. Here are some ways to get the most out of your email marketing campaigns and take advantage of…
Read moreThe Top 4 Social Media Blunders – Are You Guilty?
Are you turning customers away from your social profiles? Sadly, it’s not uncommon to find brands committing the same crimes over and over without realizing the damage they are doing to their brand. Reputation is like gold online and brands must preserve it as much as possible. Ecommerce brands may see social media as their…
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