Shopify Pros and Cons

Shopify Pros and Cons

Whether you’re an entrepreneur researching e-commerce platforms for your new business or whether you currently have an online store and are contemplating switching to a new system, chances are, you’ve heard of Shopify. Founded in 2004 and headquartered in Ottawa, Ontario, the e-commerce darling currently boasts over 500,000 merchant accounts with a total gross merchandise…

Read more

E-commerce Email Marketing Tips to Increase Conversions

E-commerce Email Marketing Tips to Increase Conversions

Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to…

Read more

Shopping Cart Comparisons: Zen Cart vs. WooCommerce vs. Shopify vs. BigCommerce

Shopping Cart Comparisons

Choosing the shopping cart platform that is right for your e-commerce website can be daunting, so to make your task easier, we’ve compared four popular shopping cart solutions: Zen Cart, WooCommerce, Shopify, and BigCommerce. Zen Cart Zen Cart is an open source e-commerce shopping cart software based on PHP and MySQL. Although recent trends show…

Read more

Why Do E-Commerce Businesses Need a Responsive Website?

Why Do E-Commerce Businesses Need a Responsive Website?

If you’re an e-commerce entrepreneur looking into designing a new website, chances are, you’ve come across the term responsive web design. What is a responsive website? A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you’re accessing the…

Read more