Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…Read more
Tag Archives: Advertising
Is PPC Worth The Money?
Pay-per-click, or cost-per-click advertising is becoming a big part of a company’s marketing campaign. For those who don’t know, PPC advertising goes like this: You pay a certain amount of money for a keyword or keyword phrase such as “Rare baseball cards”. When someone types your keyword into a search engine, and ad which contains…Read more
Why Advertise On Other Websites?
Advertising is a tricky game of risk vs. reward. Oftentimes you have to take a big risk if you want to reap a big benefit. The internet marketing game is no different. One of the strategies for internet marketing is to advertise on other websites using what is called a banner ad. You are probably…Read more