Tag Archives: ecommerce

Four e-commerce success stories you can learn from

It’s no secret that the e-commerce industry is booming right now, and in order to stay ahead of competition, e-commerce businesses need to be fast-thinking and innovative. Have a read of what these four e-commerce companies did to stand out and grow their businesses, you might just learn a lot from them. Hello Matcha Shopify’s…

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Why social media sites are struggling as e-commerce platforms

Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….

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Instagram changes could benefit e-commerce businesses

Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…

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The importance of offline marketing for an ecommerce website

Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…

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