Since online shoppers don’t have the added luxury of being able to see and touch products, having great product images alongside their descriptions is all the more important. Whether you’re using a DSLR camera or smartphone to take your photos, here are some rules to abide by when snapping shots of your products. Do Take…
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Why a Good Logo Is Essential for Your Business
A logo is the face of a business and therefore its most powerful marketing tool. It is critical for the success of a company, especially when you’re competing for consumer business as an e-commerce store. Here are a few reasons a good logo is essential for your business. It is how you are recognised Your…
Read moreNew Instant Purchase Plugin for Zen Cart
According to the latest Monetate Ecommerce Quarterly update, shoppers are increasingly using smartphone and tablets to purchase, with the number of purchases going up from 26% in 2015 to 30% in 2016. However, the number of purchases being made on desktops is still noticeably higher at 70% (to 20% smartphone and 10% tablet). Smartphones in…
Read moreHow Will Brexit Affect Uk E-Commerce Businesses?
It’s official. The UK has voted to leave the European Union. The somewhat surprising news for a lot of us has opened up the question, ‘what happens next?’ with countries both in the EU and outside of it wondering how it will affect them. Well, the decision has certainly complicated things for online buyers and…
Read moreWhy is SEO a good investment?
Search Engine Optimization (SEO), is a set of rules that can be followed by website owners to help improve their rankings in search engines like Google. It’s essentially about making your website easy for both users and search engine robots to understand. SEO is a great way of making websites easier to navigate to improve…
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