Last Updated on Oct 31, 2019 by Numinix Developer
A logo is the face of a business and therefore its most powerful marketing tool. It is critical for the success of a company, especially when you’re competing for consumer business as an e-commerce store. Here are a few reasons a good logo is essential for your business.
It is how you are recognised
Your logo is a chief visual component of your overall brand identity. It reflects what your business is all about, your values and principles. Although many logos include the name of the company alongside an image, the best logos are recognized by their design alone, (think Apple and Starbucks).
Great logos make great first impressions
A good logo should be unique and comprehensible, as well as conveying information about your company and allowing your customers to identify with your core brand. If the colour and style of your logo sticks in the mind of a consumer, they are more likely to remember your company.
A logo that is simple and doesn’t require consumers to decipher complex elements within the design is preferable. It should also be timeless to avoid the need to resign as trends change.
You will stand out from competition
Put yourself in the mind of a consumer. Are you more likely to buy from a company with an eye-catching logo, or one that is plain and slightly dull? A well-designed logo gives the impression of a well-established business, whereas a substandard logo is likely to turn away potential customers.
This infographic outlines the psychology behind logo colour and font style, for example, a black logo denotes a powerful and luxurious brand, whereas a pink logo is more associated with romance and femininity.
A good logo appeals to the demographic you are reaching
A brand that is easily recognizable is a successful brand, so however you choose to design your logo, make sure it speaks to the people you want to see it. Research your target market, e.g. their age range, sex, gender and income. Once you know everything you can about who you are selling to, you can better design a logo that appeals to that group.