With the holiday season less than five months away, the summer is the best time to get ready. If you have a Zen Cart or e-commerce store, no one needs to tell you how the holidays impact your revenue. Making the most of your current customer base, as well as every single new visitor to your…
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The Curse of the Holiday Free Shipping Offer
The holidays are fast approaching and Ecommerce stores are shoring up their offers in preparation for the gift-giving frenzy. Over the years, the discount offers have evolved as competition has become more and more fierce. Stores are giving away even more than their shirts and as a result, the offer that comes out on top…
Read moreThe Missing Link to Increasing Your Ecommerce Profits
According to a recent Foresee marketing report, customer satisfaction is one of the most powerful strategies to increase sales and word-of-mouth recommendations. A high level of customer satisfaction creates loyal followers of a brand’s products and breeds long term customers. According to the survey, while Netflix dropped some points from last year, along with Amazon…
Read moreFree Shipping or Item Discounts – Which is more Profitable?
According to consumer statistics, online sales via eCommerce stores increased approximately 24% in the late Christmas 2010 season due to companies offering numerous shipping discounts. Based on numerous studies, free shipping is often used to lure customers in even more than item discounts. Shoppers Love Deals Shoppers flood the internet searching for the best discounts…
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