With Google’s latest algorithm update and its continuing strategy to deliver to users the highest quality content, effective content marketing strategies are becoming more and more important for websites. In recent news, Google announced that fresh content would affect its algorithms in up to 35% of searches. The “freshness” update will bring to the top…
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How to Stay Out of the Perpetual Price Slashing Trap – Part 1
You know the drill…your competitors discount their prices and you must follow suit if you want to attract your audience and sell your goods. Unfortunately, this practice robs potential profits because you will always find eCommerce sites that are willing to make incredibly low profits (as low as 5-10%) just to stay afloat. Do you…
Read moreGoogle is Changing the Rules… Are you in the Game?
Caffeine, Mayday, Farmer…to website owners these terms spell “doom” as the fate of their businesses lie in the hands of the almighty Google. Google’s ranking algorithms can be likened to the stock market…you spend years building a viable business and in one second you can lose it all. How can online business owners ensure they…
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