What is it? Google launched the Penguin Update in April 2012 in a bid to catch websites spamming their search results. For example, sites that buy links to boost their Google ranking were flagged. Typically, Penguin updates happen fairly infrequently, with some updates having happened years apart – (the last update, Penguin 3.0, was in…
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New Google Algorithm Update Sends Webmasters in an Uproar
You would think that after the harrowing effects of Panda and Penguin, Google would be letting up on its algorithm updates, even if for a little while. But, alas, the search engine is relentless in its pursuit of rewarding high-quality results to its searchers and there is no end in sight—even if it means death…
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