What is it? Google launched the Penguin Update in April 2012 in a bid to catch websites spamming their search results. For example, sites that buy links to boost their Google ranking were flagged. Typically, Penguin updates happen fairly infrequently, with some updates having happened years apart – (the last update, Penguin 3.0, was in…
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The Newest SEO Techniques Essential to Ecommerce Success
After Google unleashed its Panda and Penguin updates, webmasters have been hiding under rocks running scared for their lives—and for good cause. The search engine algorithm changes have paralyzed webmasters into making any changes for fear the next update will take their website off the map. This fear is not uncommon in this new SEO…
Read moreHow to SEO Your Ecommerce Store Without Getting Penalized
The SEO industry has been ablaze with Google’s latest updates—Panda, Penguin, over-optimization—it’s been a whirlwind of change and most sites are experiencing the effects. Did you escape unscathed? If so, you are lucky, but you are not out of the woods just yet. Google will continue to actively update its algorithm to weed out “questionable…
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