Tag Archives: social media marketing

What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to […]

Read more

Instagram changes could benefit e-commerce businesses

Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this […]

Read more

4 strategies to increase traffic to your online store

Whether you’re trying to attract your first customer, or your 1000th, every ecommerce entrepreneur relies on generating more traffic in order to grow their business. If you’re unsure where to start, we’ve put together a list of our top tactics. Run paid social media ad campaigns Paid social media ads allow you to create tailor-made […]

Read more