If you take the time to look around it’s very easy to see that our society is consumed by social media technology. While there’s no denying that it plays a huge role in our lives, e-commerce is changing and it is worth exploring more in-depth how these social platforms have the ability to engage and…
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Although the exact number of advertisements consumers are exposed to per day is actually unknown, we can agree that between watching the morning news and skimming your Facebook feed on your coffee break, people are being constantly bombarded with the opportunity to make a purchase. If your business is able to use alluring organic content…
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Online businesses of all sizes need to utilize the power of social media any chance they get. Whether they use Facebook to communicate to their followers about new products, Twitter to tweet upcoming events, or Snapchat to share a behind-the-scenes story, social media is a powerful way for businesses to build their online community. How…
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Now that e-commerce is on the rise, retail is on a downward slope, but what can e-commerce stores offer customers that brick and mortar stores can’t? Of course, consumers have 24/7 access to products and it’s faster for them to browse, but in 2017, e-commerce stores have taken steps to ensure they remain even more…
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Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…
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