When people talk to me about their websites, or internet marketing in general, one of the biggest questions I get is “How do I get more visitors to become buyers?” or more simply, “How do I get more sales from my site?”. The answer of course, is all about the conversion rate. The inevitable follow-up […]
The second step of conducting a usability test is to recruit participants. A common misconception is made between demographics and the objective of a usability test.
How well a visitor to your website is able to move around it and accomplish the tasks it was designed for will not only increase their likelihood of completing a purchase, but it will also determine how often they return, and increase the number of people they tell about your website. The best way to […]