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The Advantages of Responsive Design for Mobile Ecommerce Sites

Last Updated on Feb 4, 2013 by Jenna Scaglione

Mobile PhoneIn continuation of last week’s post on responsive design, I wanted to further discuss why responsive design has become so popular for Ecommerce sites. Though in its infancy as far as technology goes, it has paved the way for more valuable customer experiences, increased conversions and more money in the pockets of those who utilize the technology for their mobile campaigns.

Let’s dive deeper into the benefits of responsive design:

Increased Conversions

The ease of customer experience responsive design creates fosters an environment of increases sales. Customers can find what they want easily without searching endlessly or leaving empty-handed.

ShopWiki ran an experiment with a responsive design version of their site. In a recent study, it was revealed that the search engine’s mobile click-through rates increased by 24 percent after launching a responsive site design. Also, mobile traffic on the weekends increased 31 percent over weekday traffic.

Quick Access

When customers are using their tablets and smartphones, they are often in “transportation” mode, which means they are less forgiving of a site that doesn’t give them what they want…and fast!

So, with a desktop site, you may have about 4-5 seconds to capture a users’ attention, but on a mobile device, that number decreases due to the lack of patience the user has while he is “on the run.”

By taking advantage of responsive design, you can capture these mobile searches because you will be catering to the customer who needs a quick answer. Users will have the opportunity to better engage with the content they want to see, rather than scrolling and widening the screen with their fingers to find the content they desire. This cumbersome searching is likely to turn customers away.


Responsive design is cost-effective because it eliminates the need to create separate websites for every size screen. Maintenance is inexpensive as well, since there is only one site to maintain. Furthermore, when manufacturers release new mobile devices to the market, you will not need to create a new site to meet the user’s demanding needs. A responsive design should automatically adjust to fit the customer’s screen.

The Full Website Experience

Proponents of responsive design agree that the technology allows Ecommerce stores to maintain their full site while making it more feasible to mobile search. Customers want a full website experience they would normally have on their desktop, yet, they also want the ease of search a mobile site should provide. Responsive design unites these two customer needs and allows the end user to enjoy the same desktop experience without sacrificing time and patience in the process.

Responsive design is the wave of the future for Ecommerce sites and Numinix is one of the premier developers launching this technology to the marketplace. If you would like to speak to one of the experts on the Numinix team about your responsive design options, call 855-NUMINIX or contact a team member today.


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