Category Archives: Marketing Strategies

5 Tips to Improve Customer Communication in a Virtual Environment

What is the foundation of every successful relationship? If you said, “communication,” you got it exactly right. Communication is the key to success for any type of relationship, whether friends, spouses, or parent and child—and the customer-vendor relationship is no different. If you want to boost your success, you must examine your communication with your…

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Tips to Reducing Ecommerce Inventory Costs

Inventory management – It’s a love-hate relationship. You NEED it to remain organized but it cuts into efficiency and company growth strategies. What’s an Ecommerce store to do? For one, reducing inventory costs is essential. When you learn how to reduce inventory costs, you will free up time and resources essential to maintaining your growth….

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Is Your Website Ready for the Mobile Holiday Customer?

It’s that time again—time to prepare for the holiday shopping season. Too soon? Not at all. The  most successful Ecommerce holiday campaigns start in the middle of the summer. If you want to be competitive this year, start thinking about how you can get your website in “tip top” shape before the November rush begins….

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Tips for Getting Your Zen Cart Store Ready for the Holidays: Offer Freebies

With the holiday season less than five months away, the summer is the best time to get ready. If you have a Zen Cart or e-commerce store, no one needs to tell you how the holidays impact your revenue.  Making the most of your current customer base, as well as every single new visitor to your…

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