Category Archives: Marketing Strategies

4 Tips to Increasing Conversions with Creative Product Descriptions

Descriptions can either captivate a potential buyer and lure them to click the “Add to Cart” button or bore them into clicking away. Many Ecommerce stores do not consider the importance of the product description because they think consumers do not read them. Nothing could be further from the truth. A well-crafted, creative, informational product…

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Ecommerce Stores are “Pinning” Their Way to Success

Pinterest is the new hottest social sharing website to hit the web. Its popularity has skyrocketed in recent months with more than 10 million unique visitors monthly. Pinterest started as a simple website where users could “pin” their favorite items from the web into personal, organized pinboards. But once marketers caught on, the trend has…

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