After Google unleashed its Panda and Penguin updates, webmasters have been hiding under rocks running scared for their lives—and for good cause. The search engine algorithm changes have paralyzed webmasters into making any changes for fear the next update will take their website off the map. This fear is not uncommon in this new SEO…
Read moreCategory Archives: Search Engine Optimization
How to SEO Your Ecommerce Home Page
Google’s latest Penguin and Panda updates have webmasters in a frenzy. They are afraid to apply search engine optimization techniques, yet they know they must do something to entice Google to rank their sites. What to do? We will never know Google’s exact algorithms so any strategy you implement may or may not produce positive…
Read more5 Things You Need to Know About Google’s Penguin Update
Aside from Google’s interest in naming its updates after zoo animals, many webmasters and store owners are still confused about how this change affects their websites. Are you wondering… Will I be downgraded in the future? My rankings suffered…how do I fix it? How can I prevent being de-indexed? Since Penguin’s release, the internet has…
Read moreGoogle Product Listings No Longer Free to Online Stores
Why does it feel like Ecommerce stores are constantly opening their wallets to stay in competition with other websites listed in Google? It was hard enough to watch our rankings suffer once free product listings took the top spots in the search engines. Traffic loss and plunging profits were the inevitable fallout. Now, merchants will…
Read moreHow to SEO Your Ecommerce Store Without Getting Penalized
The SEO industry has been ablaze with Google’s latest updates—Panda, Penguin, over-optimization—it’s been a whirlwind of change and most sites are experiencing the effects. Did you escape unscathed? If so, you are lucky, but you are not out of the woods just yet. Google will continue to actively update its algorithm to weed out “questionable…
Read more