Category Archives: Search Engine Optimization

Want to rank more highly on Google? Searchmetrics shows you how

'SEO CONCEPT' written on the blackboard

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following…

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5 things to avoid doing as an e-commerce business

Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on…

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4 steps to build your e-commerce website globally

With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America, with e-commerce sales expected to reach $423.34 billion in 2016, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch…

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What does Google’s Mobile-first Index mean for E-commerce Businesses?

a person using their mobile phone next to a keyboard and a cup of coffee

If you’re not using your smartphone to shop online, or at least browse, then you’re part of the minority. According to data from Google, four out of five smartphone owners used their phone to shop in 2015. Google has something called an experimental index – which is all the information pulled together from highly popular…

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What does Artificial Intelligence mean for future of ecommerce?

With millions of consumers now choosing the ease-of-use and accessibility of the ecommerce experience over in store shopping, ecommerce stores are becoming increasingly popular. With this popularity comes a need to stand out from other ecommerce stores, and Artificial Intelligence (AI) may be the key. Much has been said about the implications of AI, particularly…

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