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Want to rank more highly on Google? Searchmetrics shows you how

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others.

The data highlights the following factors:

  • Only 3% of the top 10 e-commerce sites have Google AdSense or Adlinks
  • E-commerce sites listed among the top 20 search results on Google have less than a third as many social signals* as the overall average
  • Over half of e-commerce sites in the top 20 search results have an online store above the fold**
  • E-commerce sites in the top 10 have a 30% larger file size than the average
  • Highly ranking e-commerce sites have 40% more interactive elements
  • E-commerce sites listed among the top 10 search results have, on average, 70% more bullets per list
  • E-commerce listed on the first page of Google search results have 70% more internal links
  • 99.9% of e-commerce sites in the top 10 have .com domains
  • 35% of e-commerce pages in the top 10 have embedded videos

From this data, we can draw the following conclusions:

  • It’s better to avoid listing too many ads on your site
  • The online checkout section should be made easily visible without the user having to scroll
  • Content should be structured, for example, by using bullet points, so it can be more easily scanned by visitors
  • Video plays a less significant role in e-commerce sites than in other websites

For more information on how your e-commerce site can rank more highly on Google, download the full set of data here


*Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines

**Online, above the fold is the content that displays on a site without requiring the visitor to scroll

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