Category Archives: Usability

The cost you pay as a business when you have a bad design

Web designers often emphasize the importance of a good, user-friendly online presence, yet business owners often struggle when they attempt to understand and justify the expense of professional web design. In today’s technological era, having an eclectic design is more than a status symbol, and its usability, graphics, and content affect the bottom line of…

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Crucial web components that make up a successful website

While consumer attention can be achieved through the strategic positioning of your products and services, how those elements are perceived will determine how well your business does when climbing the ladder towards eCommerce success. Innovations of your industry can also lead to radical changes in the scope of how the market and your business operate…

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Popular plugins to boost conversion rates

E-commerce business owners need to put themselves in the shoes of shoppers when they’re looking at ways to boost their online conversions. In an increasingly competitive world where digital strategy is the heart of any business, brands need to look at investments that can pave way for more sales opportunities, and conversions are one of…

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How to differentiate between WordPress.com and WordPress.org

Whether you’ve never heard of WordPress before, or you’re building an e-commerce website from the ground up, it’s important to take the time to understand how the two platforms differ.  Here’s an in-depth overview to unpack what makes each database unique: What’s WordPress.org WordPress.org is where e-commerce business owners and bloggers find free WordPress software…

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