If the holidays have eluded your mind and you’re just finding the time to add some last-minute changes to your e-commerce website, there’s little that you should be changing to its functionality. So, since the festive season is in full swing, and to prevent navigational issues on your site, we recommend that you only make small design changes. Thus, show your visitors how welcoming and friendly your business is by considering the following design elements as a way to flaunt your holiday spirit.
Invest in some festive banners and graphics
One of the cheeriest ways that you can get your webpage ready for holiday shoppers is by having a graphic designer craft some jolly, upbeat banners that exemplify some of the joyous elements of the season. After all, what better way is there to welcome visitors to your e-commerce website other than wishing them a Merry Christmas and a Happy New Year? There is a trick, however, to creating something that looks both classy and festive, without being too garishly overwhelming.
Here are some elements that our professional web design team uses when they’re creating holiday-themed banners and graphics for clients:
- Illuminate your page with some metallics: A little sparkle and shine can go a long way in making shoppers feel festive, especially around the holidays. So, if you’re looking for an impressive Christmas graphic, we recommend being open to this design technique. Maybe even consider conveying your holiday message in vibrant gold or silver.
- Don’t settle for just one holiday: Although there is an extended hype for Christmas this time of year, there are other holidays that may appeal to your audience. Chances are that your professional web designer will opt to use winter scenes, colours, and imagery to create a holiday connection that’s applicable for all users, regardless of what they’re celebrating.
- Typography is a big deal: Holiday graphic designs are a special opportunity to play with typography styles that may not be appropriate other times of the year. In fact, it’s common to use flowy scripts or childlike handwriting styles when creating simple messages for the season.
- Mix up your colour scheme: While red and green are without a doubt the traditional holiday duo, other colour palettes can also embellish your professional web design. Often, our graphic designers will use cool, wintery colours, such as purples, blues, and greens. This gives you an abundant opportunity to complement the metallic effects and also allows you to try something different.
Add a holiday element to your logo
Since you’re likely already sold on incorporating holiday banners and graphics, why not also include an added festive element to your business logo? Christmas-ifying your logo with an eye-catching graphic shows your audience that your business is fun and festive. However, since you’re on a time crunch our suggestion is to have a professional web designer add a simplistic, little Santa hat, some holiday-themed lights or even a snowflake or two. That way you can embrace the holiday season on a budget and sustain from making any major changes.
How else do you prefer your website for the holiday season? Drop a comment below to share with our readers.