Now that you know what a conversion rate is, it is time to learn a little about Conversion Rate Optimization. CRO is defined by Wikipedia as “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” We all know that we can have…
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An Introduction to Conversion Rates
If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better. The success of your endeavor depends on getting people who come to your website to stick around and actually use it. It doesn’t matter if you…
Read moreUsability Test Step 5: Performing The Usability Test
You have brainstormed your objectives, chosen your participants, designed your test, and conducted a run-thr0ugh. The day of your actual test has finally arrived. Soon you will have all the data about the usefulness of your website you can handle. Giving The Test Welcome – Be sure to make everyone feel at ease. Also make…
Read moreFedEx Announces Official Retirement Date for Ship Manager API
I’ve got good and bad news. We told you before that FedEx is planning to retire their Ship Manager API (Direct Connect) and require all customers to migrate to the new Web Services API. Now they have said that date will be on June 1, 2011. If you do not upgrade your module to the…
Read moreUsability Test Steps 3 and 4: Designing and rehearsing the tasks
Learn how to design and prepare the tasks of a usability test by understanding the interests and expectations of the participants.
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