Cross-selling has become one of the top Ecommerce sales techniques to capture additional income. The practice has been used by businesses for hundreds of years. When Best Buy and Radio Shack sell computer accessories and batteries by the checkout line, they are not just doing this for your convenience—they are taking advantage of cross-selling. Cross-selling…
Read moreMonthly Archives: August 2012
The Newest SEO Techniques Essential to Ecommerce Success
After Google unleashed its Panda and Penguin updates, webmasters have been hiding under rocks running scared for their lives—and for good cause. The search engine algorithm changes have paralyzed webmasters into making any changes for fear the next update will take their website off the map. This fear is not uncommon in this new SEO…
Read moreHow to SEO Your Ecommerce Home Page
Google’s latest Penguin and Panda updates have webmasters in a frenzy. They are afraid to apply search engine optimization techniques, yet they know they must do something to entice Google to rank their sites. What to do? We will never know Google’s exact algorithms so any strategy you implement may or may not produce positive…
Read moreHow to Keep Your Customers Coming Back for More
Building a successful Ecommerce business is not just about high-converting checkout pages and seasonal discounts; it’s about keeping your site fresh and implementing strategies that entice customers to make return visits. A stale site will be boring and mundane to your customers. Active sites refresh their content, promotions, products, and design to keep the excitement…
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