Author Archives: Alex Wilks

What to know about gathering meaningful data on shoppers

web design

Technologies’ ability to capture, analyze and contextualize data has skyrocketed in recent years, which has enabled e-commerce businesses to draw new insights from it. With important business decisions to make, customer data helps to narrow the focus on which operations to target, allowing them to learn a lot about their industry consumers. That being said,…

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4 ways to build trust with e-commerce consumers

Keeping your customers satisfied is a compulsory business strategy that can quickly become overwhelming and time-consuming. So, as an e-commerce business owner who understands how important the role of “trust” translates to converting first-time shoppers into long-time, paying customers, it’s essential to explore the dos of building customer trust online. Thus, if you want consumers…

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3 ways to reduce your website’s page weight

Zen Cart speed optimization

Slow websites harm e-commerce revenue and to make things worse, having sluggish load times leads to many less-than-stellar performance issues. Most business pages nowadays include various HTML, CSS and JavaScript files, images, videos, and fonts, so with all these features slowing down the load pace, consumers will have no problem shifting their focus to a…

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How to prepare your e-commerce site for any major holidays

e-commerce web deveopment

Once the hustle and bustle of the festive season is behind you, it doesn’t mean that it’s time to kick back and relax as a business owner. In fact, the first few months of a new year can be put to better use by strategically orchestrating some much-needed e-commerce web development upgrades. So, if you…

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How to upgrade your website to lure in millennials

Millennial shoppers are slowly becoming the largest demographic which means that it’s more important than ever before for e-commerce brands and businesses to future-proof their online stores to appeal to the demands of this generational cohort. So, since technologies are rapidly changing and the web development industry is relative to maintaining a successful online business,…

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