Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing…
Read moreAuthor Archives: Jenna Scaglione
New Google Algorithm Update Sends Webmasters in an Uproar
You would think that after the harrowing effects of Panda and Penguin, Google would be letting up on its algorithm updates, even if for a little while. But, alas, the search engine is relentless in its pursuit of rewarding high-quality results to its searchers and there is no end in sight—even if it means death…
Read moreThe Top 5 Ecommerce Blogging Tips
Blogging has dominated the social internet marketing sphere since before the days of Facebook, Twitter or any other wildly popular social media website. Savvy ecommerce stores understand how blogging helps to connect them with their audience which is why the practice has become a common staple of their marketing blueprints. With the many strategies ecommerce…
Read moreAdvanced Pinterest Techniques for the Ecommerce Marketer
It’s no surprise that Pinterest has become one of the top social networks. Its image-based interface has caught fire and made many users addicted to the platform—and this popularity has rewarded many webmasters with increased traffic. How does Pinterest’s popularity help Ecommerce marketers? As I have stated in previous articles, Pinterest is a great network…
Read moreEcommerce Stores: Avoid Being Hit by a Google Update
The latest Google updates have downgraded thousands of websites and even taken some completely out of Google’s index. If you want to prevent your website from being hit by a black and white zoo animal, aka Panda and Penguin, you may want to read on… Let’s look first at Google Penguin, especially since Google’s head…
Read more
