Author Archives: Jenna Scaglione

About Jenna Scaglione

Jenna Scaglione is a writer, editor, and a slightly coupon crazed, healthy eating obsessed, lover of family, friends and life. Jenna has a Bachelors degree from Dowling College and a background in the chemical sciences. Following her passions, she became a writer and an internet marketer and enjoys learning, growing and discovering the newest and latest trends on the internet. Crowned "Lady Content", she lives in sunny Socal where she helps her clients around the nation increase brand awareness on the internet through content, marketing and social media.

4 Tips to Increasing Conversions with Creative Product Descriptions

Descriptions can either captivate a potential buyer and lure them to click the “Add to Cart” button or bore them into clicking away. Many Ecommerce stores do not consider the importance of the product description because they think consumers do not read them. Nothing could be further from the truth. A well-crafted, creative, informational product…

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Ecommerce Stores are “Pinning” Their Way to Success

Pinterest is the new hottest social sharing website to hit the web. Its popularity has skyrocketed in recent months with more than 10 million unique visitors monthly. Pinterest started as a simple website where users could “pin” their favorite items from the web into personal, organized pinboards. But once marketers caught on, the trend has…

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How to Write the Perfect Abandoned Cart Email to Your Customers

 “Abandoned shopping carts” has become one of the top ecommerce buzz words over the last few years. When customers leave a store midway through the checkout stage, they have “abandoned” the shopping cart. Thankfully, you can still recover the sale even when customers leave your store. One way to do it is via email messages….

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