Author Archives: Jenna Scaglione

About Jenna Scaglione

Jenna Scaglione is a writer, editor, and a slightly coupon crazed, healthy eating obsessed, lover of family, friends and life. Jenna has a Bachelors degree from Dowling College and a background in the chemical sciences. Following her passions, she became a writer and an internet marketer and enjoys learning, growing and discovering the newest and latest trends on the internet. Crowned "Lady Content", she lives in sunny Socal where she helps her clients around the nation increase brand awareness on the internet through content, marketing and social media.

Free Shipping or Item Discounts – Which is more Profitable?

According to consumer statistics, online sales via eCommerce stores increased approximately 24% in the late Christmas 2010 season due to companies offering numerous shipping discounts. Based on numerous studies, free shipping is often used to lure customers in even more than item discounts. Shoppers Love Deals Shoppers flood the internet searching for the best discounts…

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Is the Customer Always Right? Zappos seems to think so…

Zappos built a billion dollar eCommerce business in only 10 years…what is the secret to their success? In the retail industry, whether you run an eCommerce store or a brick and mortar establishment, excellent customer service goes hand in hand with success. A business would be nothing without customers. It’s important to understand the basic…

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