Author Archives: Jenna Scaglione

About Jenna Scaglione

Jenna Scaglione is a writer, editor, and a slightly coupon crazed, healthy eating obsessed, lover of family, friends and life. Jenna has a Bachelors degree from Dowling College and a background in the chemical sciences. Following her passions, she became a writer and an internet marketer and enjoys learning, growing and discovering the newest and latest trends on the internet. Crowned "Lady Content", she lives in sunny Socal where she helps her clients around the nation increase brand awareness on the internet through content, marketing and social media.

Don’t Rely on Google for your Success – Boost Consumer Confidence

Instead of expending all of your energy trying to figure out Google’s next move (do you really think you can crack their algorithms?), it may be time to invest your resources into practices you know can increase your return on investment. SEO, though effective, changes like the wind but the basics of consumer confidence (overall…

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Facebook and eCommerce: A Match Made in Heaven?

Are you utilizing Facebook to its full potential? Many eCommerce business owners reluctantly avoid Facebook because they don’t see the immediate gratification of instant sales and they are not interested in posting statuses about what they ate for dinner. What they don’t realize is that Facebook has evolved from a teenager’s attempt to talk to…

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Google is Changing the Rules… Are you in the Game?

Caffeine, Mayday, Farmer…to website owners these terms spell “doom” as the fate of their businesses lie in the hands of the almighty Google. Google’s ranking algorithms can be likened to the stock market…you spend years building a viable business and in one second you can lose it all. How can online business owners ensure they…

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