Copywriting encompasses many facets of Ecommerce marketing, from product descriptions and subscriber emails to landing pages and Pay-per-click ads. Grasping basic copywriting techniques will enhance your copy, which will increase conversions, sales and eventually overall profits. There are hundreds of copywriting tips and tricks, but for the sake of brevity, I will list one of…
Read moreAuthor Archives: Jenna Scaglione
The Hidden Profit Opportunities Behind an Ecommerce Email List
Customer emails are just for purchase and shipping confirmations, right? Not exactly. If you are limiting your subscriber messages to only confirmation emails and abandoned carts, you may be missing out on potential sales and increased profits. Here are some ways to get the most out of your email marketing campaigns and take advantage of…
Read moreThe Top 4 Social Media Blunders – Are You Guilty?
Are you turning customers away from your social profiles? Sadly, it’s not uncommon to find brands committing the same crimes over and over without realizing the damage they are doing to their brand. Reputation is like gold online and brands must preserve it as much as possible. Ecommerce brands may see social media as their…
Read more5 Things You MUST Know as an Ecommerce Store Owner
Do you ever surf the web for internet marketing help? You will find hundreds of thousands of articles, blogs, podcasts, videos and whitepapers focused on varying strategies and tips, some not even worthy of a second look. It’s hard to sort through the crowd to find the most important nuggets that will form the foundation…
Read more4 Steps to Improve Your Checkout Process
The checkout process is one of the most overlooked areas of an Ecommerce website, yet it is one of the most important for conversion optimization. Small changes to a store’s checkout sequence can equate to big rewards for businesses who will take the time to make the necessary adjustments. How well is your checkout process…
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