Author Archives: Luiza Libardi

Google’s New Mobile Friendly Label

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Internet browsing on a mobile phone is becoming increasingly popular. However, such browsing can be annoying when you try to navigate through a website that isn’t optimized to be viewed on smaller devices. The text is too small, and too much scrolling and swiping is needed before you actually find what you want. Furthermore, websites…

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Why you should integrate newsletters to your ecommerce marketing strategy

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Email marketing achieves huge results, especially when it is part of a strong marketing strategy that combines website usage data and social media campaigns. Well-planned emails can attract more customers than social media alone for three reasons: Brand reinforcement When crafting email templates you can take advantage of the opportunity to reinforce your brand with both…

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5 simple ways to improve your Zen Cart’s search engine rankings

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Good search engine rankings are a reflect of good content or services presented in a organized and intelligible matter. Offering relevant content, with proper web standards, using correct text styling, relevant links and image description are some of the ways to help search engines understand your site better and reward you with better rankings. Below…

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ZeusEjuice.com Redesign Launched!

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We’ve recently launched a redesigned website for our client at ZeusEjuice.com! ZeusEjuice.com is a US based manufacturer and online retailer of flavoured ejuices for electronic cigarettes. The full redesign included the logo and branding as well as a fully responsive website that delivers the same experience across any device or resolutions. After an extensive website audit…

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Using images the right way on Zen Cart can increase conversion rates

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Do you know the old saying: “A picture is worth 1000 words”?  Well, in the age of ecommerce that adage seems to understate the real value of images. Many studies prove that online stores using images correctly can actually increase revenue! If this sounds good to you, let’s explore it further.

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